Many people are waking up to the effect that their food choices have on the environment and life on our planet, and are changing their lifestyles to combat it. However, the impact of our clothing choices is something that needs to be considered too.
Since 2002, clothing production has approximately doubled. Large amounts of non-renewable resources are extracted to produce clothes that are often used for only a short period, and the planet has been feeling the effects of this inefficient system.
This is clearly a problem, and it needs to change quick.
Be conscious. And in every choice you make.
Fashion is too fast, help us slow it down. If new clothing purchases are deemed necessary, then it's our view that the choice of that clothing should come with little to no impact on the planet.
At ETHCS, we want to be part of the solution. That's why the clothing we use is manufactured solely using sustainable energy generated from wind and solar power.
The growing of cotton is very water intensive - it can take over 20,000 litres of water to produce just 1kg of cotton, which is why we use organic cotton. Not only does organic cotton require less water, we source it from a region that receives up to 95% of its water from the monsoon rain, meaning our products have a substantially lesser carbon footprint - up to 90% less.
*References from Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future 2017 http://www.ellenmacarthurfoundation.org/publications